Global Marketing Manager

Are you super passionate about Mexico + wider Latin America? Do you have digital + traditional marketing skills? Want to work for a local company with global reach? Experience leading a team, but still like to get your hands dirty on the day to day? Know how to implement and executive a marketing strategy? Thrive in the B2B realm? 

Then this could be the role for YOU!

We're looking for candidates with around 5 years experience in B2B marketing that are looking to join an industry leading company in the luxury travel industry...more about our client below:

This owner led agency is not only a B-Corp, but they are an award-winning travel company that specializes in creating luxury, tailor-made itineraries as individual as their travellers. They currently operate in Mexico, Costa Rica and Brazil and are a huge name in luxury travel. They want staff that believe in the inherent value of travel as a bridge to positively improve the quality of life of local communities and combat ignorance through bringing people together face-to-face to make a difference in how we see one another.   

About the role overview:

The Global Marketing Manager is responsible for the development and execution of brand management, communications, and marketing strategies that drive engagement, build brand identity, advance visibility, and increase revenue. 

They will lead and coordinate the company-wide approach to growing our presence and client base in the market and will actively participate in the overall management of the company by serving on the senior management team.

• To design a strategic marketing plan that includes trade, consumers, and other commercial partners.

• To increase revenue and gross margin through the implementation of the strategic marketing plan.

• To increase awareness about our clients destinations and other new destinations in the marketplace and create a consistent brand across product lines.

The wider team you'll be managing is made up of:

Marketing Coordinator
Copywriters (x 5)
Content Manager
Web Master (outsourced)
SEO/Web developer Team (Outsourced) 

PR Team (Outsourced)

Branding Team (Outsourced)

The Day to Day Overview:

• Marketing Strategy

o Together with the Business Development team, create and manage an integrated marketing plan and budget with clear and measurable goals and objectives.

o To measure and monitor ROI from different marketing activities for different product lines. To grow leads in all segments of business with measurable ROI.

• Digital Marketing
o Content Creation & Management: To ensure the websites have current information and media and is optimized to generate qualified leads.
o Google Analytics & PPC: Tracking analysis and reporting, setting up conversions to measure how well Journey Mexico, Villa and Journey Costa Rica sites fulfill targeted objectives.
o SEO: To keep current on SEO best practices, implement best practices on the websites and increase visibility of websites in search engines through continuous optimization.
o E-Marketing strategy, implementation, and measurement of campaigns (social media, newsletters, and other e communications).

• Branding
o Luxury Market Targeting: Conduct in-depth market research to identify key trends in high- end travel and align branding efforts to attract ultra-high-net-worth individuals.
o Reputation Building in Key Markets. Highlight the brand’s track record of excellence throughcase studies, testimonials, and curated success stories that resonate with discerning travelers.

• Trade Marketing
o Participate selectively in high-end travel forums, trade shows, and private client eventswhere reputation and direct client trust-building are paramount.
o Content Creation & Management: To provide trade clients with marketing material (product:itineraries, photos, marketing copy) for their brochures, websites etc.o 

If you are fluent in written + verbal English (and ideally Spanish) are passionate about Brazil, Mexico and Costa Rica (let us know if you've travelled accross the regions) and love the luxury travel industry then this could be the role for you! Send us your application and we'll arrange a call.

Interview Process:

1R - Chat with Recruiter

2R - Video chat with clients HR

3R - Video chat with senior leadership team + task